June 5th, 2009
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the sponsored v.s. the authentic

“As the industry nears its 100,000th post-recession layoff, dragging newspapers, magazine and television with it, it’s become apparent that selling ad space is an unsustainable revenue model for media as a whole. It is from the chaos of this moment that the relationship between content and capital will be defined for generations to come. Either quality content and valuable journalism will prevail, or a failing ad industry will survive by cannibalizing faltering media outlets: pitting the sponsored versus the authentic in a deathmatch for attention, relevance and the almighty dollar.”
Douglas Haddow from the article “Pop Nihilism -Advertising Eats Itself” in Adbusters #84

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