February 10th, 2007
day 10-lotion, mouthwash, soap box skins

Unbranding theme:
Who needs children’s toys when you can just cover up your household goods with these handy skins?
hours of fun.

Feb 10 2007
4:12 pm
ejjjik writes:


Feb 10 2007
5:03 pm
kiri writes:

Terrific idea – there’s absolutely no reason why every product in the house shouldn’t be personally designed. Or arted up period! Can’t wait to see what comes next.

Feb 10 2007
5:59 pm
kat f. writes:

i love this idea. but i’d be afraid that paper labels living in the bathroom would get kind of wrecked after awhile, what with all the water and splashing? maybe not?

Feb 10 2007
8:13 pm
Stephanie writes:

I’m thoroughly enjoying your unbranding!

Feb 10 2007
8:58 pm
Jessica Poundstone writes:

This is seriously the coolest thing ever.

Feb 10 2007
8:58 pm
Jessica Poundstone writes:

This is seriously the coolest thing ever.

Feb 10 2007
9:51 pm
Lindsay writes:

Each day you create another amazing surprise, but this one is my favorite to date. I have books and books of fabric samples, hmmmmmmmmm.

Feb 10 2007
10:01 pm
del4yo writes:

Gaston Leroux?! He’s the author of the Phantom of the Opera :)
I wish the boulangerie in Montmartre I used to go had such cute owners ! I love the idea!

Feb 11 2007
12:31 am
leslie writes:

oh my god, hilarious and cool!you really have a lot of time on your hands! love it!

Feb 11 2007
7:18 am
Emily writes:

I would love to put these in my bathroom. Where can I get waterproof paper? I’m quite messy in the bathroom…

Feb 11 2007
9:55 am
Earthlight writes:

We did the same thing for Christmas this past year as a family project. It was a lot of fun! I first got wind of this kind of labeling when I worked for Greenpeace. It’s educational and creative, and gives you lots of philosophy to explore too! How many of us are label readers, ingredient investigaters… alternate marketing is awesome! I’ve even seen it done as an exhibit at an art museum. Cheers to alternate perspectives and creativity!

Feb 11 2007
10:07 am
Lucia writes:

My favourite yet! Wonderful characters. :o)

Feb 11 2007
10:23 am
Ymke writes:

Still I’m not convinced you should call this unbranding…
What ever you’ll do, what other direction you’ll take doesn’t matter, in my opinion it’s more something like rebranding.
Done in a cute Keri Smith way though ;)
I like your ‘bathroom’ skins!

Feb 11 2007
11:11 am
keri smith writes:

an interesting point you bring up Ymke. i think it depends on what your definition of “branding” is. my concept of unbranding involves pulling my personal space out of the corporate grasp and shaping it to conform to my own mindset/aesthetic (nature for example).
my intent is not to sell or promote these as a product for others, but instead use it as a personal statement and investigation. if I was saying to people ‘use these skins made by keri smith’, then I might agree that it is “rebranding”. what I am considering here is the idea of taking the power back with regards to products in your own home. think of it more as a gallery exhibit of my experiments.
i am hoping people might explore the concept in their own way.

Feb 11 2007
12:32 pm
EllieGee writes:

Hi Keri
I look forward to logging on everyday to see what you have created – what a great February! I love the unbranding skins – especially this charming French family, and all of last week’s projects too.

Feb 11 2007
3:51 pm
Beth Maher writes:

I wasn’t sure about this at first (and I too might argue that this isn’t really truly unbranding) but I LOVE LOVE LOVE this, and I LOVE LOVE LOVE these little characters!
They’ve got such great shapes, and wonderful textures and perfect little rosy cheeks. Very Mary Blair-ish (who just happens to be my absolute favourite illustrator these days).
I’m definitely gonna start doing this with some of my stuff soon (I even have some lazer print sticker paper lying around that would work perfectly)

Feb 11 2007
8:22 pm
chickengirl writes:

The family and characters are so wonderful. I may just have to go around covering up all my household goods…

Feb 12 2007
6:33 am
m writes:

oh dear … shamefacedly admits I LOVE packaging… and often keep prized samples for long after I should….

Feb 13 2007
6:58 am
patricia writes:

Love these characters.

Feb 13 2007
5:38 pm
Vicki writes:

Oh those are so great! What a way to make a smile appear when its nothing but ice coming down outside. Thanks Keri…keep providing eye candy!

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