
chalkboard surface
change the message whenever you want.
claim your food.
leave love notes.
record purchase date.
make a rating scale.
doodle.
track consumption.
This series is great. But I do have to say this is one of my favorites!
(I am also partial to the map, being a geographer/cartographer by trade).
So much fun. I love stopping by here to see what you are up to- keep up the fabulous inspiration!
Posted by: NessieNoodle on February 14, 2007 02:32 PMkeri ... these are brilliant! i look forward to living in your logo free world!
i love them all and this one is my fave thus far. my hub and i already leave messages for each other in the cereal boxes. but to be able to add "born on" dates etc is beyond clever.
keep 'em coming!
Posted by: kenya on February 14, 2007 12:56 PMI just love this idea! I could totally get behind creating new packaging for the products in my home...The chalk paint is brilliant. And why not have personalized toothpaste, or change that perscription pill label to read "sugar pills" instead of prozac...Change that chardonnay bottle to 'purified water from france or somewhere' or ... ah, endless possibilities!
Posted by: jane lafazio on February 14, 2007 09:16 AMYou know it's an interesting debate - because is branding much more than putting one's 'mark' on something? Along the line with whatever purchase a person has made it has been given a mark to denote its origins - if we reclaim our products with our own 'mark' perhaps it feels like reclaiming its space but on a small scale its (c) insert your name here.
Regardless, I like what you're doing. It's incredibly beautiful like all your work. The next best thing would probably be manufacturing the whole shebang..
Katie,
Here are my thoughts on this:
I would agree that what i am doing is a form of "rebranding" IF 1. I was selling them, and/or 2. if it was my intent to present them as products, (i.e. cover your products with the keri smith version instead.)
in my opinion the concept of branding is directly linked with the intent of the creator, (i.e. wanting to label a product so as to make it a known commodity.) In this case my intent is only to share these ideas as a concept. I am sharing my ideas both as a political statement (questioning consumerist culture), and also as a way of demonstrating an alternative to that. I am intending this as a means for others to think about the space that brands and logos occupy in their own lives.
in my opinion this is not a form of branding.
I would like people to keep in mind that this series of works are part of create a thing a day month. They are created in the spirit of experimentation and investigation, and in most cases done in 20 minutes or less a day, (though a couple took longer than this). I am hoping to push myself into some new and interesting places with it, and I want to allow my ideas/thoughts to grow and expand as I go.
Posted by: keri smith on February 14, 2007 08:28 AMyou are cracking me up with this keri...carry on!
Posted by: switchsky on February 14, 2007 05:51 AMHi Keri - I've been popping in every so often so see the progress of your 'create a thing a month' month. Covering commercial products was an interesting choice! But I keep thinking it's like doing the job twice. While I agree with your position on ad-free sites and living a life free from the thumb of commercialism, I sometimes wonder if your designs are, if not for yourself then for others, just a form of rebranding?
Posted by: Katie on February 14, 2007 03:47 AMKerri, lovely article in Sommerset Studio!! Inspiring...now I want to dig up my sidewalk chalk bucket...well after all the feet of snow goes away here! Jackie
Posted by: Jackie on February 13, 2007 11:48 PMToo much fun!! Love your new packaging for everything. :)
Posted by: teresa mcfayden on February 13, 2007 04:27 PMIt's genious! I can see how your ideas are progressing, they are getting more interesting!
Posted by: rosa murillo on February 13, 2007 03:19 PMThis is so cool, I think I may have to do this with the sweetie jar!
Posted by: raspberry on February 13, 2007 01:53 PMIncredible tactile work Keri - keep it up!
Posted by: frozentoy on February 13, 2007 01:33 PMKeri, this is fabulous. I've been having a lot of fun looking at your inventive ideas. The cereal box is genius and this is a close second.
Cheers to your creative soul!
Posted by: Kymberlee della Luce on February 13, 2007 12:52 PMi'm getting inspired to make packaging skins too y'know?
i really love this idea. i have a coffee mug with chalkboard surface and i write something on it before bed every morning so i have something nice to wake up to.
I LOVE this one!
Keep up the great work, it inspires me each day.
take care
xx