February 14th, 2007
day 14-dish soap skin

this one was inspired by an article that I read (i can’t recall the source), about a housing complex that installed the electricity meters beside the front door on all of the houses. which resulted in energy costs being reduced by 30% by all tennants. the idea being, if you are aware of how you impact the world you are more likely to alter behaviours.
so i created a dish soap bottle that is covered in statistics about water pollution, and the impact of chemicals on human beings and the environment. just so i am a little more aware each time I reach for the container.
statistics source: Naturally Clean by Jeffrey Hollender
the website for the creative act has changed to http://thing-a-day.com

Feb 14 2007
9:48 am
mollie writes:

You know, someone should produce an attractive line of soap bottles just like this… for the dopes like me that need a serious kick in the pants when it comes to being eco-friendly! I have such a tendency to slip into careless, wasteful habits because there’s nobody there to remind me of how much impact I have on the earth. Thanks for your nice ideas Keri. Your blog always gets me thinking in a good direction.

Feb 14 2007
11:03 am
Alecska writes:

I’m going to do the same immediately ! my roommates will appreciate ;)

Feb 14 2007
11:06 am
themusehouse writes:

I work at a nature center where I write lessons for kids about sustainable culture. I think we should hand out these bottles to all the kids who come to learn!

Feb 14 2007
11:58 am
Danielle LaFave writes:

I am loving this idea of changing things in your house to suit your own personal needs, after all they are yours and it is your home. An idea I have been mulling around is taking something you use everyday, something sort of on the large side and covering it with planner pages, in layers, that way each day you could make your list and tear it off and use. :)

Feb 14 2007
12:11 pm
brandie writes:

awesome idea! do you have a link to the article about the electricity meters? sounds very interesting!

Feb 14 2007
4:00 pm
Feb 15 2007
10:08 am
Anna writes:

Would you have purchased a bottle of dish soap packaged in useful statistics on it like this, even if the dish soap within was ineffective, or tested on animals, and/or made out of floral scented duck fat? Intelligent, informative packaging choices can be sought out by both small and large corporations, so long as they know it’ll make you buy it. I would like to know the brand of something, so I can do a little more research on the company manufacturing the product, so that I can make a better purchase for myself and family.
I wouldn’t be surprised if some independent market research company was following along on this art project and gleaning some very hip ideas for future product packaging. (I would love stylishly camouflaged toothpaste, too!)
This is a great and smart and even aesthetically pleasing project. I’m just wondering why corporate branding is looked upon as such an evil. Or are you just saying for the most part that product packagings are ugly or useless to look at/read and therefore you want to make them more pretty or practical – for yourself? (which I can understand and appreciate) What I don’t understand is what is really wrong with a company (and remember that not all companies are owned by these huge evil corporations you seem to hate so much) wanting to associate their name with a product they’ve created or funded or manufactured and made public for consumption? (You do usually have the choice where and how to spend your hard earned bucks, afterall.) Artists and crafters don’t work anonymously either, and yet, their signature makes a piece more significant, authentic, and valuable to the art patron or buyer who purchased it.
I can’t imagine what a food mart would look like with dozens of aisles of “faceless” dish soap or cereal boxes. It is first by looking at the packaging of something that most of us pick it up, purchase it (because otherwise that would be stealing),and take it home and try it out (uh-oh = consume it). Then, usually we decipher whether it was a good buy or not, and whether we should bid goodbye to that brand or not. Occasionally, we read up on the brand and determine that even if it tastes/smells/looks good or works well the product is being manufactured in sweatshops or is being tested on animals or is grown in unsafe pesticides and so therefore we’d like to avoid supporting the brand until they hopefully change their methods. Had I not known the brand of something I could not have made a better, more informed choice about what I consume. I’m not proud that I often judge a product by it’s cover or brand (thanks to all of you talented graphic designers and artists), but unless there are free tastings or samples how I would I know what I’m getting? What if I’d just be getting the same stuff simply packaged differently or smartly?
I do like some brands over others, namely because of quality. I’m glad there are brands, because in most cases that means I have choices. I would hate not to have choices. Thanks, Keri, for the thoughtful exhibit! Adelante!

Feb 15 2007
2:24 pm
kate writes:

Have you heard of Ecover?

Feb 15 2007
7:20 pm
Barbara G writes:

Keri, I always enjoy your blog…sometimes the ideas accompany me through my day. And I noticed Alan Fletcher on your balloon connections; I just bought 2 of his books; he is amazing. Re your soap usage, I transfer a small portion into a squirt bottle and dilute it a lot because often I just want very little 9eg. cleaning the coffee pot). I have done the samething with shampoo. I just hate to keep buying stuff. My intent is to become more and more eccentric; ie. more and more myself and for me, trying to live consciously is a part of it. Thanks so much for sharing with us. Barbara G

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